Digital marketing is important for every business but why Digital Marketing is so important for startup & small businesses.
Nowadays Digital Marketing planning is important for every business but for startups & small business digital marketing is so important. We will explore everything about Why Digital Marketing Is So Important For Small & Startup Businesses.
Marketing planning is the foundation for any business in growth. In 2020 each level of business working on a digital marketing strategy to reach a potential audience at a low and affordable cost.
Today we will talk about why so important for startups & small businesses. While startups found an idea and start working on it they consider everything except marketing strategy. They focused on office space, location, staff, etc. They missed planning how they first of all market there services and products.
Marketing is not a one time process, it takes time to shows the result. You will have to change, modify marketing strategy as per and according to feedback on a regular basis.
90% startup fails to market there services & products in the estimated period of time because of a lack of expertise in marketing and execution.
Most of the small business & startups make mistakes while choose media and platforms to promote business and burnt money on marketing before get to know the importance of social media marketing reach and potentiality.
In the early stage of a startup, they spent funds on pamphlets, banner, hoarding, newspaper ads in the limited marketing budget.
Why we are criticizing these traditional ads method because these ads are not flexible at all. They are not much suitable for startups. We made a mistake while starting up. What we did, we don’t want to do by another startup.
There are a few steps to promote your business more effectively at low cost using a digital marketing platform.
Let’s explore why Digital Marketing Is So Important For Small & Startup Businesses.
1. Flexibility To Start & Stop Anytime
Digital marketing can be started in hours. It is so flexible to change, modify, start & stop ads. Even marketing strategy can be changed and modify at any time.
2. Start With Any Amount Of Budget
You can start with minimum investment or even free of cost. Like Facebook posts published and sharing in different groups and share on your timeline and tags all your well-wishers. You will be able to reach many people with no money.
3. Low Budget Marketing Platforms
Startups can start marketing ads with Rs-100 per day and reach a potential customer but this is not possible in traditional marketing.
4. Multiple Platform Benefits
There are so many platforms to make a profile and start sharing your services at free of cost. You don’t need to pay anyone to start telling people about your services.
A most important platform for a local startup is Google My Business Platform. List of the platform is Facebook, Twitter, Instagram, Pinterest, Google My Business, LinkedIn ETC.
5. Result Monitoring Benefits
You can’t monitor results in traditional banner ads at all but In the digital marketing process, you can check results each and every day and change marketing strategy according to it.
6. Get Instant Brand Awareness Benefits
Using the digital marketing platform, you can make brand awareness at a low cost or without investing money.
It’s not possible in traditional marketing at all. Nowadays people love the company which is active on social media and have a great online presence.
The most important thing is now people are looking for your product and services online so be there where they are.