Are you planning to invest in an offline digital marketing institute in India? Should you invest in an offline digital marketing institute?
Digital Marketing is one of the most demanding skills in the digital era and another best thing about this course is anyone can do that.
There is a huge demand of digital marketer but there are no skills digital marketer Is available and that’s true so come to the point.
We will tell you some facts about it & decide after that you should start a digital marketing institute in India.
You will get tough competition from industry known MBA and other IT institutes. online platform like udemy & Simplilearn.
India is price sensitive marketing and the operating cost of offline digital marketing institutes is comparatively is high from online digital marketing learning platforms.
Like Institute rent, representative, faculty, and other staff boys with electricity bill. So you will have things from this dark side also.
This kind of professional course totally depends on faculty skills and mindset. If you will run institute itself then fine either you will feel difficulties to find the right and highly skilled faculty at the affordable cost.
Fees structure should be affordable because as we can see the competition from online and offline.
The most important factor for any offline institute. If you just planning to start the institute then keep in mind that your institute location should be the prime sector. At an early stage you will have to pay high rent.
Once you become a brand you can start from any places but in the early stage of institute you will have to invest in location. Institute location should be known and visible to all.
Apart from offline, You will have to invest in online presence also. Buy domain, hosting and build your website.
Rank your website first page of the search engine in your city because how will you convince someone for admission while you don’t have such capability to rank your website itself.
Just like the Website make your business profile at all the social media platforms and promote aggressively, increase the likes and recommendations.
Try to take some awesome reviews on local listing( Google My Business ) because no one gonna take the admission without social proof.
These are the difficulties you can face but that doesn’t mean you can’t succeed. Every business has entry barriers so make your business plan keeping these things in mind.